Job Description

Technologies and Skills

  • Search Engine Marketing (SEM / PPC) across Google Ads and Microsoft Ads
  • Shopping Ads / product listing ads
  • Display / Remarketing advertising
  • Video advertising
  • Social media advertising (Facebook, Instagram, Reddit and emerging platforms)
  • Digital media buys across industry publications and key verticals
  • Amazon advertising
  • AB testing to drive ad engagement and ROI performance
  • Advertising analysis to make data-driven campaign refinements and decisions
  • Ability to create, manage and optimize new and existing advertising campaigns
  • Excellent budget management skills in order to allocate ad spend based on channel performance
  • Understanding of web consumer journeys and buying funnel touchpoints
  • Understanding of latest digital advertising technologies and stays up to date with the latest ad features and platforms
  • Ability to multi-task and deliver results
  • Amazing Communication (Written and Verbal)
  • Able to work independently as well as collaboratively

    What are your responsible for?

    • Own and manage all paid media platforms and campaigns
    • PPC/SEM: daily management of Google Ads, Microsoft Ads (text ads and shopping ads), bid strategy adjustments, keyword targeting/analysis, ad copy testing and new campaign strategies
    • Display advertising: campaign adjustments and targeting implementation to AB test and frequently refresh ad creatives to reach new audiences, retarget site visitors and optimize display media ROAS
    • Video advertising: request new video creatives, leverage existing footage and create new video ad campaigns across YouTube and other platforms
    • Social media advertising: scale out advertising efforts to drive ad attribution across awareness, discovery, consideration and conversion (Facebook, Instagram, Reddit, Snapchat, etc.)
    • Digital media buys: coordinate with Marketing department to align digital media strategy across key digital publications and industry verticals
    • Amazon advertising: drive product discovery and conversions on Amazon marketplace through paid advertising efforts
    • Performance reporting: compile, analyze and present findings on paid media efforts to identify opportunities and attribution to eCommerce sales

     

    What you need?

    • 4 years of eCommerce / paid digital marketing experience (brand or agency)
    • 4 years of Search Engine Marketing / PPC experience (Google Ads certified a plus)
    • 3 years of paid social media experience
    • 1 years of Amazon advertising experience
    • Proven results and experience growing and scaling out successful paid media programs
    • Understanding of digital advertising eco-system and latest ad platform features
    • Excellent data analysis (campaign metrics and website analytics)
    • Automotive industry background a plus but not required

     

    What’s in it for you?

    • Competitive Salary
    • Company paid benefits (Employee 100%)
    • Flexible Schedule
    • 401k Matching (Up to 5%)
    • Company sponsored events
    • Growing department and team

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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